• 81% of businesses say SEO is essential to their overall marketing strategy. SEO is a critical component of any successful marketing plan. By optimizing your website for search engines, you can ensure that your business is visible to potential customers searching for your products or services.

• The average cost of SEO per month ranges from $500 to $2,000. The cost of SEO can vary depending on several factors, such as the size and complexity of your website, the competitiveness of your industry, and the level of expertise of the SEO firm you hire. However, even if you have a limited budget, you can still do several things to improve your website’s SEO.

• 75% of all web traffic comes from organic search results. By ranking high in search results, you motivate the most potential customers to visit your website. Organic search, as the primary traffic source for businesses of any scale, is the most relevant channel to master.

• The average website visitor spends only 15 seconds on a page before they move on. Grabbing your website visitor’s attention in a limited timeframe is essential. By optimizing your website for search engines, you can ensure that your pages align with the keywords your target audience is searching for. This encourages visitors to stay on your pages and motivates them to take action, whether it’s clicking on a link or making a purchase.

In today’s digital landscape, businesses must have a robust online presence. One of the main ways businesses increase visibility is by having customers find products or services they are interested in on dominant engines like Google, Bing, or Baidu.

By understanding how search engine optimization works, how SEO is trending, and by optimizing websites for search engines, businesses increase their chances of being found, leading to a more substantial overall online presence and increased website traffic.